All selected work
Discovery & workshops / 2022

Start with people.Find what’s possible.

Using design thinking to explore customer needs, validate integrations, and shape practical pilots.

PROGRAMThe Apple Experience with Telstra
MY ROLEWorkshop design
The Apple Experience with Telstra workshop space, with presentation screens and devices.

The challenge

Help teams explore how new technology could fit their workflows before committing to a broader rollout.

My contribution

I designed user-led design-thinking workshops with Telstra to validate integrations, de-risk pilots, and support commercialization.

The approach

  1. Start with the people and workflows involved.
  2. Explore use cases and integration requirements together.
  3. Use workshops to inform pilot design and the path toward adoption.

The outcome

Created a workshop format for exploring use cases and testing the practical fit of technology. Telstra’s public film offers a look at the experience.

A useful question can move a project further than a perfect pitch.

The public film is published by Telstra Enterprise on YouTube.

NEXT PROJECTApple Ambassadors